CLM BBDO Advertising Agency

This intervention anchors the building in its emplacement, conveying the appearance of this big old forgotten ship. Given the context of the project, which is placed on the water, the concept for the intervention was the illusion of a rusty or abandoned ship.

This was achieved through the use of a special technique, mixing paint with materials like sand to give texture and contrasting the black of the building with areas composed by strates of orange, giving the effect of “destroyed”. The poetization of contradictions has been a resource widely used by Alain Bony as a way to generate meaning on his works.

Architect: Jean Nouvel

Status: Finished

Date: 1988 - 1992

Location: Issy les Moulineaux, France

Photo credit: Philippe Ruault